How Freymiller Streamlined Fleet Safety with SafetyDirect and Practical AI

Overview

Founded in 1968, Freymiller is a family-owned and operated trucking company specializing in temperature-controlled freight. With a fleet of approximately 750 trucks and 2,500 refrigerated trailers, Freymiller operates nationwide, primarily focusing on long-haul routes across the U.S. Known for its commitment to safety, Freymiller was named the #1 Safest Fleet in Oklahoma by the Oklahoma Trucking Association in 2017, reflecting a long-standing dedication to advanced safety initiatives and driver excellence.

Situation & Challenge

As a leader in refrigerated transport, Freymiller faced the challenge of ensuring fleet-wide safety and performance across a national footprint. With trucks that operate primarily over-the-road, vehicles seldom return to the central maintenance hub in Oklahoma City. This structure requires a robust system for tracking vehicle performance and driver behavior to maintain a high safety standard and minimize unplanned maintenance, all while ensuring fleet operations remain efficient and drivers stay engaged.

The Solution

Freymiller integrated Rand McNally’s SafetyDirect solution, which includes the new Automated Event Ranking (AER) functionality powered by Practical AI. This tool automatically categorizes and prioritizes safety events, allowing Freymiller’s safety team to focus on high-risk incidents, improve driver coaching, and reduce time spent on reviewing non-essential data. Additionally, SafetyDirect’s integration with proprietary ADAS systems enables real-time insights, giving Freymiller actionable data to keep vehicles operating at peak performance even during extended trips.

Result & Benefits

Freymiller has seen remarkable improvements in both fleet safety and operational efficiency:

Significant Time Savings: Automated Event Ranking has streamlined data review by 70%, allowing Freymiller’s safety team to focus on high-priority events that demand immediate action.
Enhanced Driver Coaching: Freymiller’s safety team uses SafetyDirect’s data to coach drivers more effectively, enabling a proactive, “coach-up-or-coach-out” approach. This data-informed method has led to increased driver accountability and engagement.
Reduced Incident Rates: SafetyDirect has supported Freymiller’s recognition programs, including their “Driver of the Month” and “Most Improved” awards, which incentivize safe driving behaviors across the fleet.

750

trucks in Freymiller’s long-haul fleet, requiring scalable safety oversight

70%

reduction in data review time with Automated Event Ranking

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