Better fuel economy yields benefits for every company with trucks on the road, But what if drivers of those trucks could directly benefit from fuel efficiency? At White Arrow, a long-time leader in refrigerated freight, they’ve found a way to make that happen. Their MPG incentive program, launched in 2017, is proving that when companies and drivers work together to improve fuel efficiency, everyone wins.

By rewarding drivers who exceed fuel economy targets, White Arrow has created a data-driven savings model that reduces fuel costs, benefits drivers financially, and supports sustainability efforts—all while keeping their fleet running efficiently.

How White Arrow’s MPG Incentive Program Works

Instead of just setting fuel efficiency goals, White Arrow shares the savings with drivers who exceed them. Every month, the company tracks MPG on a truck-by-truck basis and calculates how much fuel each driver has saved compared to a baseline of 7.5 MPG.

The more a driver improves their fuel efficiency, the more they earn:

  • 7.5 – 7.75 MPG → Earn 25% of the fuel savings
  • 7.75 – 8.0 MPG → Earn 35% of the fuel savings
  • Above 8.0 MPG → Earn 50% of the fuel savings

These incentives are calculated monthly and paid out quarterly along with standard safety and performance bonuses.

 

Real-World Example: How a Driver Earns More by Driving Smarter

Take a driver who runs 3,500 miles in a month:

  • If they average 8.1 MPG, they save 34.57 gallons of fuel compared to the 7.5 MPG baseline.
  • At a fuel price of $2.45 per gallon, that’s $84.69 in total fuel savings.
  • Since the driver’s MPG is above 8.0, they receive 50% of those savings, adding $42.35 to their quarterly bonus—just for driving efficiently.

Another driver hitting 7.9 MPG over the same 3,500 miles would:

  • Save 23.63 gallons of fuel, equating to $57.89 in savings.
  • Receive 35% of that amount, earning a $20.26 bonus for the quarter.

While these numbers might seem small, multiply them across an entire fleet and a full year, and the impact on both fuel costs and driver earnings is significant.

Beyond Fuel Savings: Why This Program Works

This isn’t just about fuel efficiency—it’s about engagement. White Arrow’s drivers aren’t just being told to reduce fuel consumption; they’re personally invested in doing so. The program:

  • Incentivizes smart driving habits – Drivers become more conscious of idling, acceleration, and fuel-efficient speeds.
  • Creates a partnership between company and driver – Savings are shared, making drivers feel valued and included.
    Supports sustainability – Reducing fuel consumption lowers emissions, aligning with industry-wide environmental goals.

 

The Role of Data & Tracking in White Arrow’s Success

To make this program work, White Arrow relies on detailed MPG tracking and real-time engine data. As a Rand McNally customer since 2011, they use ELDs and fleet tracking technology to measure:

  • Miles per gallon for each truck and driver
  • Total fuel usage and savings calculations
  • Real-time engine diagnostics and driving behavior

By leveraging data-backed reporting, White Arrow ensures that MPG incentives are fair, accurate, and transparent—a key reason why the program has gained driver buy-in.

Lessons for Other Fleets: Why MPG Incentives Work

White Arrow’s approach is one that other fleets can learn from. Their MPG program proves that:

  • Fuel savings don’t just benefit the company—when shared with drivers, they create a culture of efficiency and engagement.
  • Tracking and incentives go hand in hand—without good data, it’s hard to make a fair and motivating program.
  • The right structure can increase driver retention and job satisfaction—giving drivers a stake in cost savings builds loyalty.

Final Thoughts

By using a smart, data-driven approach, White Arrow has turned fuel efficiency into a win-win for both the company and its drivers. Their MPG incentive program is proving that small changes in driving behavior can lead to big savings and big rewards—one mile at a time.

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